Rural Connectivity

Unlocking human potential through the power of mobile internet

Our mission is to work with our technology Partners to increase the adoption of the internet for the underserved by tackling key barriers: network coverage, affordability, digital skills and locally relevant content.

The internet is the most important enabler of social development and economic growth of our time. Already 3.2 billion people are online – 2.4 billion of them through mobile – directly benefiting from and contributing to the digital economy. 4 billion people remain offline, unable to participate and unaware of the opportunities. In Malawi alone nearly 80% of the population remain offline.

The unconnected population is predominantly located in rural areas, typically on low incomes and lacking basic and digital literacy skills. Women are disproportionately affected by these challenges. Mobile represents the best opportunity for the underserved to join the digital economy.

We work with our technology Partners in order to improve network coverage, affordability, digital skills and locally relevant content, in pursuit of wider adoption of the Broadband Internet.